My journey began in 2016 (yes, I’m a baby, I know…) when my founders realised that there was an overwhelming amount of natural beauty products for your skin, but not a great deal for your hair.
Now I’m not going to tell you how important your hair is; you already know that by now. That’s why we met, right? The search brought my founders to the Middle-East. The Dead Sea, to be precise. The mineral-rich water, low-barometric pressure, oxygen-rich air and reduced ultraviolet levels, creates an environment that is renowned for its therapeutic properties and healing qualities. They scooped me up, added natural vitamins, oils and minerals.
I’m a unique and blend of all the right ingredients to help fight the damaging effects of pollution, stress and UV rays (a babe’s worst enemy). I do a lot of things, but most importantly, I add shine, strength and thickness. So meet me where you like (although I do prefer the bathroom) and let’s get dirty.
I'm now also available in a Shampoo and Conditioner!